You enter any casino and you find yourself immediately enveloped in a marabout of glittering machines of chance, blackjack tables, players shouting at the craps tables and a legion of croupiers, room attendants and waiters.
The way in which the interiors of the casinos are designed has become a subject of analysis and the classical theories about the distribution of elements and spaces are in question. Casino design rules are constantly evolving and are focused on getting a positive experience from their customers so that they can bet more money and have a lot more fun.
Different Players – A Single Casino
Casinos are not designed for a single client. It must cover the needs of thousands of visitors every day, from people who have never bet a penny on a gaming machine to regular customers who spend hours betting daily.
Therefore, when designing a new casino, designers face the challenge of creating a space that attracts and retains all possible segments and that adapts to their different needs.
For example, a casino may have identified three different segments among its clientele: High rollers (regular customers with high purchasing power), who are not interested in slot machines or any other distraction, sporadic customers who decide to enter one day to know the casino and that they look for the fun of the slots, and the clients of the hotel, that pass in front of the door of the casino whenever they enter and leave their rooms.
The casino should strive to offer a solution to each of these segments if it does not want to capture their attention.
Casino for all
All sorts of variables are taken into account, including the line of sight from the stools of the slot machines, the spaces in which the clientele tends to crowd, the sound of the environment and even the air freshener that use.
Machines of Chance
To give an example, there are studies that show that women feel more comfortable when betting in spaces where there is not too much public. One of the theories suggests that being watched while playing makes them feel uncomfortable. The designers draw the prototype routes of each of the different types of casino customers. Thus, high rollers go straight to poker tables or roulette tables with high bets, while hotel customers seek the shortest route to their rooms.
From that premise, they define the different paths within the room to get the maximum attention of each type of client. Customers staying at the hotel find different types of games on their way so that they know the complete offer they can access, while sporadic customers first find the luminous machines of chance upon entering. From there, a new challenge comes into play.
From The Labyrinth To The Games Room
During the 90 s and 2000 s, when Las Vegas began hosting casinos with capacity for thousands of customers, the designers unanimously adopted a theory called “labyrinth design”.
The main idea was that the priority was for the client to enter the casino as easily and quickly as possible and – once inside – make it difficult for him to get out. The labyrinth design was applied to most new casinos and became part of Las Vegas pop culture. This type of designs explains the absence of clocks and windows to the outside in the casinos to, supposedly, keep the client without any type of time reference.